Video Director, Writer, Art Director & Stylist: Mazdey Snob (@mazdeysnob)
Photo Director: Alberto Casuso
Editor: Snob Solutions (@snobsolutions)
Designers: Manov (@manovmanov), Colectivo Creativo de Moda (@colectivocretivodemoda), Julio Jordan Mexico (@julio.jordan), De Barrio, Paloma Lira (@palomalirastudio)
MUAH: Marielos Coronel (@marieloscorop)
Music: Jarana Beat (@jaranabeat)
Color: Can Aviral
Associate Producers: La Tia En Llamas (@latiaenllamas), Viridiana López (@vilobau), Cristina Prado (@cristinprad)
Production: Snob Solutions
Starring: Gerardo Rocha, Dolores Black (@doloresdebernardo), Alejandra Soto (@abortadealien)
Logline
Mijo is a young dreamer, suddenly blessed with the gift of King Midas. However his ability has a unique twist: whatever and whoever he touches is stylishly pimped up.
Synopsis
Shot in the uncharted streets of Mexico City, Mijo is a colourful and fun fashion film inspired by the pachucos fashion from the 40s. The film is a collaboration with independent local artists, showcasing traditional Mexican tailoring, fashion, music and illustrations all in one project. Channeling the city’s edgy and urban spirit, Mijo reinterprets the myth of King Midas through a modern Mexican lens.
Fun Fact
The word Mijo is a contraction of the Spanish words mi and hijo, meaning my son. This is a term of endearment which roughly translates as darling or dear used in Spanish-speaking countries to refer to someone younger.