Irish born Graham Cruz has always had a distinct eye for creating dynamic and captivating looks throughout his 20+ years’ styling career. With the launch of his first eponymous womenswear brand in 2019, Cruz’s work distinguishes itself with bold, unexpected materials paired with sleek silhouettes made of the finest Italian jersey. Working from his London studio, Cruz uses draping techniques formed under intense heat to hand mould these sculptural components in which no two pieces are the same.

Captured in print, film, music videos as well as on the red carpet, these handmade, one-of-a-kind creations have been worn by J.Lo, Kourtney Kardashian, Nicki Minaj, Ava Max, Catherine O’Hara, Maye Musk, Melanie C, Zara Larsson, Little Mix, Poppy, Black Eyed Peas, Saweetie, Chloe X Haley amongst others.


Photographer: Arved Colvin-Smith (@arvedphoto)

Designer: Graham Cruz (@grahamcruz.studio)

MUA: Marco Antonio (@marcoantoniolondon)

Hair Stylist: Brady Lea (@thebradylea)

Set Designer: Gloves Up (@glowed__up)

Hair Stylist Assistant: Thassio Leal (@thassiolealofficial)

Model: Maxim Magnus (@maximmagnus)