Mijo


Video Director, Writer, Art Director & Stylist: Mazdey Snob (@mazdeysnob)

Photo Director: Alberto Casuso

Editor: Snob Solutions (@snobsolutions)

Designers: Manov (@manovmanov), Colectivo Creativo de Moda (@colectivocretivodemoda), Julio Jordan Mexico (@julio.jordan), De Barrio, Paloma Lira (@palomalirastudio)

MUAH: Marielos Coronel (@marieloscorop)

Music: Jarana Beat (@jaranabeat)

Color: Can Aviral

Associate Producers: La Tia En Llamas (@latiaenllamas), Viridiana López (@vilobau), Cristina Prado (@cristinprad)

Production: Snob Solutions

Starring: Gerardo Rocha, Dolores Black (@doloresdebernardo), Alejandra Soto (@abortadealien)


Logline

 

Mijo is a young dreamer, suddenly blessed with the gift of King Midas. However his ability has a unique twist: whatever and whoever he touches is stylishly pimped up.

 

 

Synopsis

 

Shot in the uncharted streets of Mexico City, Mijo is a colourful and fun fashion film inspired by the pachucos fashion from the 40s. The film is a collaboration with independent local artists, showcasing traditional Mexican tailoring, fashion, music and illustrations all in one project. Channeling the city’s edgy and urban spirit, Mijo reinterprets the myth of King Midas through a modern Mexican lens.

 

 

Fun Fact

 

The word Mijo is a contraction of the Spanish words mi and hijo, meaning my son. This is a term of endearment which roughly translates as darling or dear used in Spanish-speaking countries to refer to someone younger.


The Blur of the Distortion in the Future


Photography: MASA (@photography.by.masa)

Makeup: Miki Matsunaga (@mikimatsunamakeup)

Hair & Headpiece: Massanori Yahiro (@massanoriyahiro)

Models: Lula Cauthery (@lulacauthery), Luise Kircher (@luselmann)


Out West

hat vintage, blanket traditional Native American piece

(right) pants SALT MURPHY, bracelet KOTAH BEAR

tank & pants SALT MURPHY, jacket & hat vintage, bag traditional Native American piece, necklace LOUPN

t-shirt CALVIN KLEIN, jeans GAP, jacket STORY WEAR, boots REDHAWK BOOT COMPANY, hat model’s own, jewellery LOUPN

shirt CALVIN KLEIN, suit HELEN ANTHONY, boots REDHAWK BOOT COMPANY, hat ROYAL PALM HATS, jewellery LOUPN


Muse: Booboo Stewart (@booboostewart.art)

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Photography: David Katzinger (@davidkatzinger)

Videography: Juan Pablo Coral (@juanpcoral)

Styling: Sky JT Naval (@sky_is_dlimit)

Music: Kevin McKinley Howes

Production: Be Good Creator Studio (@begoodcreatorstudio)


MMblu

on Jack_ shirt & trousers LEMAIRE, boots FLUEVOG

on Sereto suit & trousers STRATEAS CARLUCCi, choker SARAH AND SEBASTIAN, brouges FLUEVOG

on Jack_ skirt as headpiece POSTEL_ISM, shirt STRATEAS CARLUCCi

on Sereto top & trousers STRATEAS CARLUCCi, choker & bracelet SARAH AND SEBASTIAN

shirt OUR LEGACY, nceklace SARAH AND SEBASTIAN

cropped knit POSTEL_ISM, jewellery model’s own

shirt STRATEAS CARLUCCI, rings SARAH AND SEBASTIAN

cropped knit POSTEL_ISM, jeans STRATEAS CARLUCCI, bracelet as earring SARAH & SEBASTIAN

Photography: Jordan Drysdale (@jordandrysdale)

Fashion: Jade Leung (@jadeleungstylist)

Grooming: Janice Wu (@janjanwuwu)

Set Design: Henry King (@you1anna)

Talents: Jack (@jackchettra), Sereto (@cousco.us)


With Love from Russia

Photography & Interview: Vlad Zorin (@vladislavzorin)

Curator: Andrey Lopatin (@streeterror)

Critical Text: Sasha Kazantseva (@zakatalki)

Special thanks to Ksenia Chilingarova (@k_chilingarova)


By the Lake

Photography & Styling: Niv Shank (@nivshank)

Model: Jakob Jokerst (@jakob.jokerst)


Cupiditatem

Love has penetrated my heart with its flame, 

And is ever rekindled with new warmth. 

Neither sea nor land, hills nor forest, nor even the Alps 

Can stand in its way or hinder it 

From always licking at your inmost parts, good father, 

Or from bathing your heart, my beloved, with tears. 

Sweet love, why do you inspire bitter tears 

 

 

Alcuin (c. 735–804) to Arno of Salzburg


Photography: Konstantin Zhukov (@hashtagzhukov)

Model: Victor Manuel Perez Morales (@nietodedolo)

 

Poetry Source: Norton, R. (1998) ‘My Dear Boy: Gay Love Letters through the Centuries’, Gay History & Literature


Dream Boys

hat & shorts GARACHINSKY, underwear LA PERLA

(left) shirt GARACHINSKY (right) hat & shorts GARACHINSKY, underwear LA PERLA 

turtleneck & pants SAINT LAURENT, shirt GARACHINSKY, jewellery PORT’S ARTE

(left) shirt GARACHINSKY, turtleneck SAINT LAURENT (right) kimono & pants GARACHINSKY, turtleneck SAINT LAURENT

pants GARACHINSKY, jewellery PORT’S ARTE

(left) top GARACHINSKY (right) t-shirt GARACHINSKY, jewellery PORT’S ARTE

top GARACHINSKY

Photography: Lisa Habets (@lisahabets)

Fashion: Sandu Garacinschi (@sandu62)

Makeup: Marta Arciuolo (@marta.a_mua)

Fashion Assistant: Natalia Kachesova (@kaches0va)

Models: Alessandro Cagnassi (@ale.cagnassi), Mattia Pasquinelli (@mattiapasqui6), Sita Zampou (@sita__z)


Saul Zanolari Digital Art

SZ Chapel

Atomic God

2 Ignudi

Self Portrait

Dog Adam God

Original Sin

Prophet Jonas

God Gravity

Eve

SZ Boredom

Nike

The Fool

Venus de Milo

Marie Antoinette – Louis XVI – Pinocchio

Hunger (Cat)

Venus de Milo – Bear


Fashion Icons

Naomi Campbell, 2010

Anna Wintour, 2011

Claudia Schiffer, 2010

Linda Evangelista, 2010

Cindy Crawford, 2010

Diane Pernet, 2011

Post Human

Seven Sisters, 2011 (reloaded in 2021)

Queen Elizabeth II, 2007

Paris Hilton, 2007

Pap Alice in Wonderland, 2006

Albert Einstein, 2009

Goldilocks and the Three Bears, 2006

Cages nr. 4, 2012

Artist: Saul Zanolari (@sza189) saulzanolari.com


ModaPortugal 2021 - A Fashion Event for the Future

Portugal has long been on my bucketlist. As an avid traveler and fashion enthusiast, Portugal’s long-standing history, distinctive culture, palatable gourmet and poetic cityscape fascinated me. After learning that Portugal is one of Europe’s major fashion and textile production countries, my desire to discover this beautiful country was fortified. COVID-19 sabotaged my two trips planned for Portugal; I thought it would be long before I could finally step onto her soil.

 

I’ve envisioned dozen ways to encounter Portugal, but little did I imagine myself lost in its beauty thanks to ModaPortugal. Held in Porto’s once-a-customhouse congress centre Alfândega do Porto, young fashion talents, fashion journalists and a panel of speakers formed by fashion professionals were welcomed to Porto for 2021 ModaPortugal event. The old town of Porto is mesmerizing. Narrow alleyways winding up the undulating hills, alongside, ramshackle dwellings closely aligned. Their colourful façades, adorned with wooden window frames and iron-latticed balconies are in decay. Churches clad in cerulean and white “Azulejo” tiles stand within, coated with exquisite religious paintings; they echo back to the prosperity of the country during the Age of Discovery. Under the beam of Southern Europe’s winter sun, the curtains of ModaPortgual rose.

After a hiatus in 2020, ModaPortugal returned to Porto. Eighteen designers, hailing from six different countries (Finland, France, Italy, Switzerland, United Kingdom and of course, Portugal), gathered to Porto two weeks ago for the 7th edition of ModaPortugal Fashion Design Competition. These emerging young talents represent some of the most renowned fashion institutes across the continent. In their five days journey, they vied not only with their schoolmates and compatriots for the best collection of each country, but also for the “grand prix” that dedicates to the best collection overall.

 

To better understand Portugal’s robust textile and clothing manufacturing industry, ModaPortugal took these aspiring designers, along with panellists and my fellow press on an Industry Tour around the Northern part of the territory. Since the textile industry is one of the most polluting industries, the tour revolved around the initiatives that these textiles companies have taken in response to the environmental issues. The tour started with a visit to Riopele, an established factory with more than 90 years of history. Founded in 1927, Riopele is one of the oldest and most self-sufficient Portuguese textile companies. From spinning, dyeing, weaving, finishing to quality control and logistics, Riopele vertically integrates the entire fabric production cycle. Lately, Riopele has embarked on a new research: they collected the water consumed during the manufacturing process and tried to make use of it. 50% of the water consumption is now reutilized, successfully reducing the water pollution from their production process.

 

The tour continued with a visit to the family-owned factory of Pedrosa & Rodrigues, one of the most well-known jersey fabric manufacturers in Portugal. Pedrosa & Rodrigues blend jersey into high-end fashion; its clients include some of the major fashion brands in the world. Its newest movement is to collect leftover fabrics, grind them and spin new yarn out from them. This repurposing of discarded fabrics definitely makes the fashion industry greener and more environmentally-friendly.

After learning a bit more about the innovative projects that traditional textile companies in Portugal have taken, we visited RDD textile and Valérius Hub, an innovatory research center focusing on the repurposing of used fabrics and the development of sustainability textiles. In 2019, Valérius Group launched a brand-new project Valérius 360 – a recycling centre that realizes the ideas of RDD Textiles and Valérius Hub. Here, the factory collects cutting waste, overproduced textile products, unsold stock and recycled fabrics from Côte d’Ivoire, Turkey and other European countries, making them into recycled-yarns, jersey fabrics and even garments. Together with Valérius Hub, Valérius 360 wishes to build a community that contributes to the creation of a responsible fashion system, reducing more environmental impacts and driving the industry towards a sustainable future.

 

After a day of repose, the designers ushered in their biggest challenge of this trip – The ModaPortugal Fashion Design Competition. The day started with the students taking turns presenting their collections to the jury. The event climaxed with a fashion show during dinnertime. Models stomped on the aisles in the banquet room. Grotesque or artistic, theatrical or intricate, they showcased these young designers’ flourishing imagination and creativity. Among them, Juha Vehmaanperä (Finland), Mathieu Goosse (France), Paulo Mileu (Italy), Tiago Bessa (Portugal), Claire Lefebvre (Switzerland) and Jessica Zhou (United Kingdom) won the best collection from the country they represented, with Tiago Bessa from Portugal snatching the Best Collection of the year, keeping the grand trophy home in Portugal.

Tiago Bessa is the overall winner of this year’s ModaPortugal Fashion Design Competition

Looking back, I couldn’t imagine a better way to experience Portugal’s beauty and fashion all at once. It’s really impressive to see Portuguese textile companies taking initiatives on sustainability and eco-friendly fashion production, and to see the fashion industry supporting emerging talents. To summarize my experience at ModaPortugal, I think of the word “fascinating”. Porto’s view is fascinating, the “Azulejo” tiles on the church walls are fascinating, the serenity of the flowing Duoro River is fascinating; what’s more, It’s fascinating to know that even under an unfavourable macro environment, on the periphery of the European continent, a cohort of fashion talents is seeking to build a friendlier environment for the talents to come, and perhaps more importantly, for our Mother Nature.

Finland | Jenny Hytönen, Juha Vehmaanperä, Sina Saavala (from left to right)

France | Albane de Saint Laurent, Jisoo Baik, Mathieu Goosse (from left to right)

Italy | Alessia Dovero, Lavinia Jianqing Zhao, Paulo Mileu (from left to right)

Portugal | Marta Costa, Nuno Braz Oliveira, Tiago Bessa (from left to right)

Switzerland | Claire Lefebvre, Morris Manser, Tara Mabiala (from left to right)

United Kingdom| ChenCheng Yong, Fionn Lucaya, Jessica Zhou (from left to right)


Text: Yves Tsou

Proofread: Mason Francis Palmer