Hailing from Los Angeles, denim brand MOTHER collaborates with its fellow Los-Angeles fashion brand Clare V. on an exclusive capsule collection, paying homage to their beloved hometown while supporting the development of local craftsmanship and charity organization.

 

Inspired by the colorful culture, vibrant atmosphere and light-filled cityscape of Los Angeles, the 10-piece apparel and accessories collection embodies the city’s laid-back and easy-going spirit. Leveraging the advantages of both brands, the collaboration perfectly demonstrates that one plus one can be greater than two. A touch of Clare V.’s distinctive French tailoring aspect is applied to MOTHER’s denim pieces, while MOTHER’s signature print and detailing are spotted on Clare V.’s accessories design. In this collection, MOTHER’s Californian rebelliousness and Clare V.’s indie Parisian aesthetics blend harmoniously.

Lela Becker, co-founder of MOTHER, proudly acknowledged Los Angeles’ iconic denim legacy and the brand’s commitment to local production. Together with the visionary behind Clare V., Clare Vivier, the two female leaders expressed their enthusiasm for this creative union, celebrating their shared love for Los Angeles. In the spirit of women helping women, MOTHER and Clare V. further partnered with a local non-profit organization Downtown Women’s Center (DWC). Through a donation of $20,000 to DWC, the two brands hoped to empower women in greater Los Angeles who are experiencing homelessness, or are formerly homeless; assist them on aspects such as housing, wellness, employment and advocacy services.

 

Launched on January 30, 2023, the limited-edition capsule collection is available exclusively at selected Clare V. retail stores as well as the respective online platforms of MOTHER and Clare V.. With the motto “With Love from L.A.”, the collection encapsules the synergy of style and social responsibility, embodying the essence of Los Angeles’ dynamic fashion scene and positive community spirit.


Text: Yves Tsou