This is a photographic journey that visits, challenges and exhibits, with a false innocence, the visual standards defining France’s Southwestern culture.


Rayane, who had never set foot on the southwestern soil before, was placed in unknown situations, echoing with the precarious social and spatial integration that Maxime, the photographer himself, experienced while growing up.


The natural or infrastructural landscapes of the region, the accumulation of artifacts and characters capturing local folklores, opens up a dreamlike journey. Rayane’s thin masculinity, mirroring that of the photographer, serves as a contradictory vessel pacing through the different scenes where the raw forces of the land unravel.

Photography, Art Direction & Fashion : Maxime Michelet (@maxime.michelet)

Model : Rayane Ouïfi (@rayxsal)