LuisaViaRoma Escape Unveiled with A Summer Celebration in Porto Ercole

LuisaViaRoma recently unveiled the inaugural edition of LuisaViaRoma Escapes, an exclusive experience designed to celebrate the summer season and showcase the latest offerings in women’s, men’s, accessories, and beachwear collections available both online and in-store. Set against the picturesque backdrop of Porto Ercole, a charming seaside town on the Argentario promontory, this event was an unforgettable journey through the pristine beauty and crystal-clear waters of the Tuscan Maremma.


Upon arrival at LaRoqqa Hotel, a recently renewed boutique hotel with a special focus on sustainability and love for the environment, a selected group of influencers and journalists were warmly welcomed with a personalized gift kit. This bespoke collection featured exclusive summer fashion and beauty products available only on, including items from Le Rub, a new line of natural and year-round solar products, and Augustinus Bader, the renowned skincare brand known for its award-winning regenerative formulas enhanced by TFC8® technology.


The meticulously planned itinerary included a breathtaking boat trip to visit the very close Isola di Giannutri with a special “al fresco” lunch at the most charming restaurant and bed and breakfast of the lil island, Animosque; followed by lively seaside aperitifs at Isolotto Beach Club, and enchanting dinners under the stars. These activities allowed guests to fully immerse themselves in the unspoiled nature and serene waters of the region, providing a perfect setting to appreciate the luxurious offerings of LuisaViaRoma.

LuisaViaRoma Escapes served as a journey through the season’s hottest trends. For women, the event highlighted elegant one-piece swimsuits and daring minimal bikinis, glamorous evening dresses, and exquisite accessories. For men, the focus was on must-have swim trunks, linen pieces, and tailored shirts for impeccable evening looks. This experience invited guests to explore an exclusive selection of iconic brands and emerging designers that embody the essence of LuisaViaRoma’s DNA.


The combination of stunning natural surroundings and meticulously curated fashion and beauty products created a truly immersive and luxurious experience. LuisaViaRoma Escapes not only celebrated the mediterranean summer and offered a unique opportunity to discover the latest trends and innovations in high-end fashion and beauty, but also announced their overseas expansion with the great opening of their second store, the very first one in US: of course in New York City, of course on Bond Street; and we’re sure this one as well will encapsulate the spirit of LuisaViaRoma, blending elegance, exclusivity, and a deep appreciation for the beautiful things in life.