Imagine a fine combination of comfort leisurewear and luxury craftsmanship. The idea sounds contradictive, but Bulgari made it happen together with the burgeoning French fashion house Casablanca, under their latest project “Serpenti Through the Eyes of Casablanca”.


As a top-notch luxury brand, Bulgari has always been active on contributing to societal goals by nurturing the youth. The financial aids to the restoration of Spanish Steps and the ongoing restoration project in Area Sacra di Largo Argentina are just the tip of the iceberg. In 2017, Bulgari launched the “Serpenti Through the Eyes of ”, a project in collaboration with talented young designers on the reinterpretation of the fashion house’s iconic Serpenti collection. Through their daring vision, the collection is imbued with vibrant and sprightly energy. Previous collaboration include London-based “Queen of Print” Mary Katrantzou and high-fashion streetwear label Ambush. This year, Bulgari invites us to see Serpenti through the eyes of Charaf Tajer – the creative director of Casablanca.

Bringing together its contemporary soul by mixing the essence of carefree and decadent après-sport style and luxurious touch into the Mediterranean aesthetics, Casablanca’s exclusive interpretation of Serpenti, Bulgari’s legendary icon, is all about playfulness and elegance. Divided into two different moods, the first part of the “Serpenti Through the Eyes of Casablanca” capsule collection is all about the après-sport chill. Inspired by the classic tennis look, Casablanca turns the bags into a white and green contrast. Finished with perforated leather and a gold-plated wooden handle, the design alludes to the equipment, venue, colors, details, outfits and elegant aesthetics of the universe of tennis.


Incorporating Bulgari’s Roman heritage with Casablanca’s Moroccan roots, the aesthetics from two opposite shores of the Mediterranean blends harmoniously in this collection, infusing a breath of fresh air hailing from the Mediterranean Sea to the fashion world.

Text: Yves Tsou