Sky Flesh: An Immersive Sound Experience in Church by Marta De Pascalis
Sky Flesh
An Immersive Sound Experience in Church by Marta De Pascalis
As soon as I pushed the wooden gate of Santa Maria Annunciata in Chiesa Rossa church, I was captivated by the mysterious and extraterrestrial atmosphere that was happening there. Blue neon light stretched through the nave, all the way to the crossing. Perpendicularly, pink light glowed up the crossing and the transepts on either side. The apse behind shimmered with golden light, illuminating the person standing in front of the altar. With the ethereal music echoing in the background, I was instantly drawn into this eerie but mysteriously intriguing atmosphere.
The church was not holding a service, and the person glowing in front of the altar was also not a clerical. She’s Marta De Pascalis, an Italian musician and sound designer in the territory of contemporary and experimental music. Hailing from Rome, De Pascalis is currently based in Berlin. She often employs analog, FM synthesis, and a tape-loop system to her work, carving waveforms to shape cathartic sound bodies. Through incorporating improvisations into constant and repetitive patterns, De Pascalis’ music is a collage of dense, dynamic and melodic fragments that combine with bass lines and hypnotic synth figures. She has performed in various venues and festivals, including Museo Reina Sofia in Madrid, Venice Biennale, Berlin Atonal and Berghain, one of the world’s most famous nightclub and the mecca for electronic underground ravers.
Coinciding with the release of her latest album “Sky Flesh”, Marta De Pascalis teamed up with Three Production and Fondazione Prada to curate an eponymous sound experience in Santa Maria Annunciata in Chiesa Rossa church on the evening of May 16th, 2024. Growing up in Rome, De Pascalis used to wander through the dilapidated Roman streets. The atrophic ruins surrounded her were once majestic monuments, this sentimental of impermanence aroused her interest in decay and memory. With solely a Yamaha CS-60 as the composing instrument, “Sky Flesh” is a single thought that deepens her research on contemporary experimental music.
Located in the southwest periphery of Milan, Santa Maria Annunciata in Chiesa Rossa is a Romanesque Revival style church completed in 1932. The church hosts American minimalist artist Dan Flavin’s art intervention Untitled (1997). This is a site-specific installation composed of different colors of fluorescent light fixtures. Completed two days before and installed one year after the artist’s death with the assistance of Fondazione Prada and Dia Art Foundation, Untitled unfolded a creative dialogue with Marta De Pascalis’ ambient music under the vault of the church, rendering to the audience an extraordinary sonic and chromatic experience. Remotely resembled the sounds of the church’s pipe organs, the music leaked out from De Pascalis’ polyphonic synthesizer crescendo, the emotions in the music layered, accumulating into a conglomeration of emotion ready to outpour. In this solemn space, the emotional cloudburst reached its climax, exploded, and oscillated between the sacred ornaments, until it faded into calm.
Text: Yves Tsou
Zegna Baruffa Lane Borgosesia: Orchestrating a Melodic Textile Story
Zegna Baruffa Lane Borgosesia
Orchestrating a Melodic Textile Story
Zegna Baruffa Lane Borgosesia
Orchestrating a Melodic Textile Story
Spring in Europe this year is with unpredictable weather conditions. After a few weeks of heat, the skies over northern Italy were once again covered in clouds. On one of those rainiest days, we went on a journey to Borgosesia, a picturesque town in the Valsesia valleys a few hours’ drive northwest of Milan. Even though the weather is not the most ideal, I must say that the rain and the mist gave this occasion a charming and peculiar mood.
Invited to Borgosesia by Zegna Baruffa Lane Borgosesia, we took a half day off discovering the story behind the textile house. Hailing from Piedmont, one of the main regions that process wool textile in Italy, Zegna Baruffa Lane Borgosesia stands as a beacon of Italian textile excellence since 1850. Surrounded by scenic landscapes of the Italian Alps and entwined by the gurgling Sesia River, Borgosesia and its vicinity offers lush mountain pastures and abundant water supply essential for fleece washing and mill powering. Taken full advantages of the nature, Zegna Baruffa Lane Borgosesia grew from a small worsted spinning mill with just 20 employees to a textile company of 635 people over its 175-year of existence.
During the tour, we learnt that the growth of factory transcended mere industrial success. By the late 19th century, Zegna Baruffa Lane Borgosesia has become a cornerstone of the local community, providing housing for workers, a fire brigade, and a medical clinic. Such organization underscored the company’s deep commitment to social responsibility and welfare, and the tradition of giving back to the society continues. Today, Zegna Baruffa Lane Borgosesia focuses on its sustainable development, employees’ welfare and the workplace’s health and safety.
The factory of Zegna Baruffa Lane Borgosesia is another interesting point worth mentioning. The building retains the spinning mill’s original structure and design, where at the entrance a monument of shepherd and sheep is an inherent link through the history and essence of the brand. Walking through the factory, we had the opportunity to take a glance at all the production steps. Starting from raw material spinning into yarn, then dyeing into colorful threads; the wools were transformed into diverse textures with different thickness, catering to a myriad of luxury fashion needs.
While maintaining the tradition of yarn-making, Zegna Baruffa Lane Borgosesia does not stop innovating. With a coherent sustainable strategy, the brand develops diversified high-quality and trendy textile with greener and more environmental-friendly operations.
Another highlight of the tour was a private concert of a string quintet inside the factory’s historical “Sala Consiglio” council chamber. Corresponding to the brand’s FW24/25 collection “Orchestra”, the musical notes echoed in the room are like spindles, spinning into beautiful melodies. A performance of a passionate soloist ensued by introducing each musical composition to the guests, explaining the nuances in each piece and immersing the audiences into the world of classical music. With the excellent acoustics of the hall, the concert was turned into a cozy delight.
The tour ended with a concluding cocktail in a hall surrounded by historical images and vintage manufactory machines. Even though the weather wasn’t the most pleasant, we had a more than pleasant experience in Zegna Baruffa Lane Borgosesia, getting an insight about the history and the manufacturing process, and having a tour through the beautiful factory with euphonious music echoing in the background.
Text: Anna Kovaleva
An Early Summer Night’s Dream in Capri with Dolce&Gabbana x Mytheresa
An Early Summer Night’s Dream in Capri
with Dolce&Gabbana x Mytheresa
Mytheresa along with Dolce&Gabbana brought us to Capri to officially kick off summer and to celebrate, one more time, their collaborative venture with the unveiling of the 8th Exclusive Collection. The event was a fully authentic Italian experience, starting with an aperitivo at the iconic Bar Tiberio, of course in the very popular piazzetta of Capri, and followed by a dinner under the lemon trees at Da Paolino restaurant. Guests, including artists, models and actors like Alice Pagani, Beatrice Grannò and Poppy Delevingne, later enjoyed traditional Italian music at Anema & Core taverna, singing and dancing on the stage, the perfect finale to the evening that echoed the spirit of ‘la dolce vita’.
This special collection, inspired by the enchanting allure of Capri, beautifully integrates the island’s iconic landscapes and marine motifs into both womenswear and kidswear. The pieces feature vibrant depictions of Capri’s colourful houses and the majestic Faraglioni cliffs, adorned with playful polka dots and marine imagery such as corals, shells, and starfish. This thematic fusion is designed to evoke the blissful, sun-soaked summers of the Tyrrhenian coastline.
The collection offers an array of glamorous ready-to-wear ensembles along with chic accessories, encompassing everything from dresses to jumpsuits, all designed to elevate summer wardrobes with a touch of Capri’s iconic style. Moreover, the collection extends to ‘mini-me’ styling options with matching dresses and shoes for children, showcasing bold colours and dynamic prints that capture the vibrancy of Capri.
The Dolce&Gabbana x Mytheresa Capri Exclusive Collection it’s also featured an exclusive editorial story crafted by Mytheresa’s Chief Creative Officer Julian Paul and captured by photographer Jorin Koers. This collaboration not only highlights the enduring partnership between the two brands but also reinforces their commitment to blending high fashion with iconic cultural elements.
Available globally on Mytheresa.com from May 1st, 2024.
Ceval Omar, Korlan Madi, Alice Pagani
Aweng Choul, Chiara Scelsi
Leonie Hanne
Julia Sarr-Jamois, Ola Farahat
Text: Silvia Pescia
Winner of the First Edition of Ca' Del Bosco Sculpture Revealed
The Winner for the First Edition of Ca' Del Bosco Sculpture Award Revealed
Leading Franciacorts winery Ca’del Bosco proudly announced the winner of its first-ever Ca’del Bosco Sculpture Award at an intimate dinner event in Venice on May 3, 2024.
Held every two years, the Ca’del Bosco Sculpture Award is the first competition in Italy for local Italian artists under the age of 40 who create large-scale outdoor sculptures. With the support from Venetian Heritage, an international non-profit organization dedicated to the preservation and restoration of the legacy of the Republic of Venice, the award aims at providing a platform for young talents with a vision for contemporary sculpture.
Emerging victorious from a pool of outstanding young sculptors was Irene Coppola with her work, “Handandland”, followed by Giulia Cenci’s “Crescita Secondaria” garnering the second prize and Benni Bosetto’s “Perle” snatching the third price, marking a triumphant moment for female artistic expression.
Born in Palermo in 1991, Irene Coppola has been exploring the nuanced intersections between nature and culture, employing various mediums ranging from sculpture and video to environmental installations. Her impressive track record includes participation in numerous artistic residencies and exhibitions both in Italy and abroad, as well as receiving prestigious awards that highlight her innovative approach to contemporary art.
With an extension of 18 meters and 2,7 meters height, “Handandland” is a poetic trace in neon light that will be installed on the external steps of the production area of Ca del’Bosco’s winery, located on the picturesque hill of Erbusco. The cursive script of the words “hand and land” is an imitation of the tendrils, that are typical of climbing plants such as grape vines, or rather the tactile extension that allows them to support themselves and grow beyond the stem. The shape of the tendril is ubiquitous in the vineyard of Ca del’Bosco, which perfectly echoing the surrounding natural landscape.
Under the leadership of President Maurizio Zanella, Ca’ del Bosco interweaves the essence of art with its foundational spirit, aiming to forge a strong link between art and wine. The relationship between Ca’ del Bosco and the arts has been profound, dating back to the 1970s when Maurizio Zanella first recognized the deep connection between wine and artistic imagination—a magical union of nature, thought, soul, and senses. This ethos is epitomized by the iconic Solar Gate, commissioned from noted sculpture artist Arnaldo Pomodoro in 1985 and erected in 1993, which welcomes visitors into a realm where the Renaissance of Italian winemaking harmoniously coexists with a modern, technologically advanced winery and a sprawling open-air art gallery.
Ca’del Bosco Sculpture Award embodies the dual goals of reinforcing this connection and institutionalizing the existing relationship through patronage that empowers the boundless creativity and potential of the new artistic generation. With this award, Coppola not only crowned with a cash prize recognizing her creativity but also received financial support towards the actual creation of her sculpture. The inauguration of Irene Coppola’s winning artwork “Handandland” will take place in October 2024. The sculpture will be a permanent installation in the sculpture park of Ca’ del Bosco, thus becoming an integral part of the winery’s esteemed art collection.
Valextra Vocabolario
Valextra Vocabolario
The Innovative Multi-Channel Design Project in collabora Studio Temp for Salone del Mobile 2024
Milan-based luxury leather goods brand Valextra launched an outstanding multi-channel design exposition for this year’s Milan Design Week. Titled as “Valextra Vocabolario”, the exhibition is an intriguing in-store immersive experience in collaboration with Bergamo-based Studio Temp, showcasing at the brand’s flagship store on Via Manzoni.
Valextra’s flagship store, designed by noted British architect John Pawson in 2019, was transformed into an unprecedented scene. Aluminum sheets rise from floor to ceiling, turning this minimalist haven into a maze of intersecting slabs. This brutalist intervention by Studio Temp from the street creates a bold play of abstract geometries that seamlessly integrates into the store, offering special pieces and new metallic finishes. The graphical language of the project pays tribute to Valextra’s rich history of avant-garde design collaborations.
A highlight of the initiative is the 3D-printed “Iside Onda” bag. This curvilinear and futuristic rendition of the classic trapezoidal design of the iconic Iside bag, first conceived in 2011, is crafted from a biodegradable corn-derived filament. The bag’s striated surface, a product of the pliability of its organic and renewable materials, showcases the potential of blending 3D printing technology with traditional leather-working techniques. The rigid, sculpted body is hand-painted and finished with elegant black-on-black leather and metal details, elevating the fusion of cutting-edge technology with artisanal luxury.
In occasion of this world-class design event, Valextra introduced “Valextra Assoluto,” a new unisex capsule collection made from regenerated nylon, featuring sophisticated, ergonomic designs and monochromatic metal inserts. This high-performance luxury line embodies Valextra’s dedication to progressive technology while preserving artisanal traditions. The collection includes a multi-pocket Shopper, a Fanny Pack inspired by the iconic 1968 Tric-Trac bag, and a V-draped Backpack, all designed to speak the “Valextra Vocabolario.”
Further innovating the retail experience, Valextra SPA, offers a dedicated repair and restoration service. This playful wellness center-themed installation, complete with customized workstations next to a futuristic sauna clad in aluminum, reflects the brand’s commitment to extending the life cycle of its products.
As part of MiArt and Salone del Mobile, Valextra proudly integrates itself among Milan’s most renowned icons with a bold display across the entire facade of La Rinascente. Each of the eight arched windows features a large gray letter from the brand’s name, with eye-level slits revealing Valextra products within a dramatically lit setup. On the first floor, the men’s luxury department hosts a pop-up of Valextra Vocabolario, echoing the angular structures and logo carpet of the Via Manzoni installation.
This temporary setup complements the permanent female Valextra section at La Rinascente, ensuring the brand’s innovative and traditional crafts remain a significant part of Milan’s luxury landscape.
Text: Anna Kovaleva
Eternally Modern: COS Unveils Groundbreaking Fashion Show in Rome
Unprecedentedly, London-based fashion brand COS took over the historic Corsie Sistine in Rome, for its first ever runway show in this eternal city. Dating back to the 15th century, Corsie Sistine was Europe’s oldest hospital. Inaugurated after a two-year conservation, thanks to Roman’s local health organization ASL Roma 1, the newly-restored monument is an authentic blend of pristine historical architecture and contemporary design. Featuring a modern structure crafted from recycled voile that creates a striking contrast to the ancient walls, the new Corsie Sistine is undoubtedly an ideal venue for COS’ Spring/Summer 2024 show.
Abbreviation of “Collection of Style”, COS epitomizes the contemporary minimalistic style with a focus on sustainability, innovation and craftsmanship. Not mere a display of style, the COS Spring/Summer 2024 is also a showcase of the brand’s endeavor in their values. Introducing simultaneously its Spring/Summer 2024 Mainline and Atelier collections, the 33 sophisticated looks embody the brand’s clean and cozy aura. The looks were relished by the 13,000 square meters of frescoes in the backdrop, emphasizing the enthralling merge of past and future. With legendary Italian supermodel Mariacarla Boscono elegantly closing the show, the pure excellence of COS’ aesthetics and craftsmanship climaxed.
Standing out with its exquisite fabrics use and meticulous attention to detail. The looks from the latest collection were marked by hand-pleated shoulder details, fishtail skirts, and flowing maxi volume. Tailoring and knitwear were redefined with extended hybrid sleeves and folded lapels, showcasing technical experimentation in cutting and texture. Leather jackets, ballet flats, and loafers highlighted the materials’ textures, while wide-leg pleated trousers featured hand-painted hems, adding depth and movement.
The collection also experimented with the materiality of light, exploring how chromatic effects can be achieved on translucent fabrics. Bold red tones on a neutral palette of steel blue, black, white, and sand rendered a beautiful and dramatic contrast.
Seamlessly mixed traditional craftsmanship with modern principles, COS reaffirming its commitment to timeless taste and uncompromised quality. The use of sustainable materials, including recycled components and paper yarns certified by the Responsible Wool Standard, emphasized the brand’s dedication to sustainability.
A selection of the runway collection is immediately available at COS boutiques and on cos.com, with more models to be released throughout the season. The Atelier line will be available from April, offering timeless elegance and craftsmanship both in stores and online.
COS Spring/Summer 2024 Atelier Collection Campaign
Remastering a Legacy: Saint Laurent Rive Droite Presents Gio Ponti - Villa Planchart Exhibition
Remastering a Legacy
Saint Laurent Rive Droite Presents Gio Ponti x Villa Planchart Exhibtion at Salone del Mobile 2024
For this year’s Salone di Mobile, Saint Laurent’s new cultural destination and creative retail Saint Laurent Rive Droite teamed up with the Gio Ponti Archives and the Fundación Anala y Armando Planchart on an exclusive collaboration. Situated in Brera, Milan’s artistic and cultural neighborhood, the exhibition showccases an impressive collection of porcelain plates curated by Saint Laurent’s creative director Anthony Vaccarello.
Hidden in the heart of Milan, the exhibition takes place in a serene and solemn 16th century ancient cloister, Chiostri di San Simpliciano. Amid the excitement of Milan Design Week, the exhibition is a tranquil stage where the tradition and modernity encounter. Hand in hand with historic Italian porcelain house Ginori 1735, Saint Laurent Rive Droite presents 12 original plates, reissued from Villa Planchart Segnaposto collection designed by the legendary Italian architect Gio Ponti in 1957. Hand painted in Ginori 1735’s Italian Manifattura, the plates are the culmination of artisanal heritage and luxury excellence, and a tribute to Italian design and craftsmanship.
The story of the plates dated back to 1953, when successful Venezuelan automobile dealer Amrando Planchart and his wife Anala reached out to notable Italian architect Gio Ponti on a special commission. As avid lovers of art and culture, the couple invited Gio Ponti to build an avant-garde villa on the highest hill of Caracas, Venezuela. Named as Villa Planchart, the residence was designed as a “light and graceful butterfly nestled on a hill”. Filled with creative inventions and bright and vivacious colors, the villa overlooks magnificent panoramic views of Caracas, perfectly fulfilled the Plancharts’ vision to modernity.
To finalize the interior decoration of the villa, Gio Ponti invited outstanding Italian artisans with traditional expertise. Among them was the Florentine porcelain manufacturer Ginori 1735, of which he had previously worked an artistic director. He designed a set of porcelain tableware, each piece a testament to his deft combination of functionality and artistry. Decorated with the symbols and motifs of the villa, the plates demonstrated Gio Ponti’s artistic flair and eye for detail. The Sun, the Crescent Moon, the Polar Star and magnificent iterations of the letter “A” – an homage to Anala and Armando, these elements elegantly presented a harmonious balance of color and form, evoking the villa’s altitudinal elevation and natural surroundings.
Not mere a homage to Gio Ponti’s legacy, the exhibition is a showcase of the finest Italian craftsmanship and design, as well as Saint Laurent’s exceptional taste and aesthetics. Open to public from April 16th to 21st, the Gio Ponti – Villa Planchart exhibition will be on view at Milan’s Chiostri Di San Simpliciano, coinciding with the Salone del Mobile 2024.
For those interested in owning the reissued Gio Ponti plates, they can find them accessible only on ysl.com, at Saint Laurent Rive Droite Los Angeles, Saint Laurent Babylone in Paris and, for a limited time and by appointment, at Saint Laurent’s Milan flagship on Via Montenapoleone during Milan Design Week.
From Twilight to Starlight: Courrèges x Mytheresa’s Modern Wardrobe Proposal
From Twilightto Starlight
Courrèges x Mytheresa’s Modern Wardrobe Proposal
Space Age fashion representative Courrèges has launched a capsule collection in collaborations with pioneering online luxury retailer Mytheresa. Featuring a total of 17 pieces, the exclusive collection highlights a monochromatic palette that combines Courrèges’ signature futuristic aesthetic with a contemporary sensibility, embodying the timeless elegance of Parisian fashion.
Once a synonym of futuristic, Courrèges projected the people’s desire for space exploration and unknown future at that time. As one of the coolest brands in 1960s, Courrèges took the Parisian fashion scene by storm with its simple and cutting-edge visual image, industrialist design and optimistic sporty style. Sending models down the runway with mini skirt, pants, goggles and helmets, Courrèges’ avant-garde concept and full-of-personality design approach revamped the fashion trend of post-war era. In those turbulent years when fashion people in Paris were in pursuit of extremely vanity and gorgeousness, Courrèges’ bold proposition of dressing women in super short mini skirt and trouser that have traditionally been part of the male wardrobe was undoubtedly revolutionary, pinnacling the brand onto the top of Paris fashion hot list before it went silent.
Since 2020, Belgium designer Nicolas Di Felice was appointed as the newest artistic director of this forgotten fashion house. Under the helm of this energetic young man, the magical revival started. Influenced by the rave culture, he infused a clear, modern vision to Courrèges’ notable cutting-edge design. He stayed true to the clean lines and silhouettes for which the fashion house is famous, incorporating them with new materials and fabrics in order to focus on quality and innovation. The rejuvenation came with great success, gaining huge visibility worldwide. Courrèges once again returned to the public eye.
Seeing its endless potential, Mytheresa teamed up with Courrèges for this exclusive capsule collection. Curated by Nicolas Di Felice, the collection combines Courrèges’ iconic heritage with the dynamic rhythm of today’s fashion world. Designed for modern women in any occasion, the collection offers versatility to their everyday wardrobe. Extending seamlessly from daily casualwear to sophisticated dinners then to the energetic dance floor, the capsule epitomizes the transition of fashion clothing from daytime to nighttime.
Lensed by photographer Jorin Koers and featured by model Ren Qing, the campaign visualizes Nicolas’ vision with an immersive environment of nearly heavenly purity, conveying an atmosphere of elegance and sophistication. Selling exclusively and globally on mytheresa.com from April 3rd, 2024, the Courrèges x Mytheresa capsule collection takes us back to the iconic Space Age with contemporary appeal and a dose of nostalgia.
Text: Yves Tsou
Yevonde Girls Reimagined: Miu Miu’s New Campaign Is an Ode to Powerful Feminity
Yevonde Girl Reimagined
Miu Miu’s New Campaign Is an Ode to Powerful Feminity
Established in 1993 by Miuccia Prada, granddaughter of Prada’s founder Mario Prada, Miu Miu is the most unrestrained portrayal of Miuccia Prada’s creativity and very embodiment of modern Milanese style. Born with a younger spirit, the brand is meant to challenge the definition of traditional aesthetics while emancipating the woman’s consciousness. The Miu Miu girl became a symbol of innocence and playfulness. Their style highlights the naive yet extraordinary forms of the fashion house’s designs, demonstrating the most rebellious and provocative core of contemporary femininity.
As a trendsetter and one of the most beloved brand amongst stylists nowadays, Miu Miu launches a new campaign for its iconic Arcadie and Wander bags, celebrating the emblematic matelassé elegance in newest hues. Under the creative direction of Edward Quarmby and the styling of Lotta Volkova, photographer Steven Miesel uses his tender but powerful camera language to demonstrate modern femininity. Interpreted by supermodel Gigi Hadid, the image of immortalized Yevonde ladies in the 1930s comes into sight, transforming into a modern Miu Miu girl vividly.
The campaign takes inspiration from the works of Yevonde, the famous British photographer who made a pioneering revolution in coloured portrait photography. As a beacon of female freedom and independence, she was actively involved in feminism and women’s suffrage movements. Yevonde started working as a photographer at the age of 21, at a time when female professions were limited. Throughout her career, she manifested a confident tone of voice in her beliefs. By signing her works with her own name instead of using a men-like or gender neutral pseudonym, she blatantly underlined her female identity. Back in 1920s, it was uncommon for women to have their own career and creative personalisation. Despite all the odds in the societal aspects that went against her, Yevonde assumed her place in artistic photography by her well-thought colour palette and surrealistic silhouette of human being, objects, flowers and foliage and clothes that are united in a utopian composition. Through the lens of Steven Meisel, the distinctive style of Yevonde and the meaningful messages about feminism behind her work coincide with Miu Miu’s DNA, colliding into an unforgettably beautiful and powerful fashion campaign.
Launched internationally on April 8th 2024, the new Miu Miu Arcadie and Wander bag campaign is an authentic and colorful ode to Miu Miu’s perfection in unconventionally feminine design and youthful creativity that transcend boundaries. On top of the classic cognac and caramel color, the new Arcadie and Wander bags are available also in the new color of the season: bright orange and soleil yellow, ready to glow up your spring wardrobe in vivacious tints
Maison Kitsuné x K-Way: Balancing Parisian Sophistication and Urban Functionality
Paris-based lifestyle and fashion label Maison Kitsuné lands in a landmark collaboration with French-Italian performance sportswear brand K-Way, merged their respective styles into a collection that embodies both elegance and practicality. Balancing aesthetic appeal and fundamental functionality, the capsule collection reinterprets K-Way’s iconic Léon and Claude windbreakers in Café Kitsuné’s inspired distinctive blue and yellow color palette, adding a layer of Parisian sophistication to the utilitarian flair.
Enriched with harmonious hue and sharp contrast, the collection taking cues from Paris’ versatile fashion style. Relaxed and at ease, the vivacious Parisian narrative runs through the entire capsule. A tincture of rebelliousness is added to the predominantly monochromatic design. By applying the unconventional Scottish tartan pattern, the collection infuses a graphic playfulness that creates unforgettable visual impact. The meticulously crafted cuts and tailoring is another highlight. The structured silhouette doesn’t hinder the wearer’s freedom of movement, providing comfort while maintaining fashionable.
The reimagined logos of this special collaboration is also noteworthy. Linked by the alphabet “K”, K-Way’s ever-present K logo is flanked by the lively and adorable fox symbol of Maison Kitsuné in one version of the logo, while subtly replace the “K” in Maison Kitsuné in another version of the logo.
Under the artistic direction of photographer Basile Bertrand, the campaign of the Maison Kitsuné and K-Way capsule collection brings to life a dynamic Parisian tale. Embodying the concept of “Paris by bike,” lovers chase each other on the cobbled streets, exploring the city’s historic monuments and romantic corners, showcasing a refined urban and neo-nomadic lifestyle.
This Maison Kitsuné and K-Way collaboration stands as an ideal choice of blending style and functionality seamlessly into the urban landscape. It is crafted for the discerning fashion and sport lovers for their favorite activities regardless of the weather conditions.